Accounts
Customer records carry the relationship, not just the name.
Profiles, contacts, groups, classifications, portal status, shared files, notes, tasks, orders, estimates, invoices, and account tags stay connected to the customer record.
Keep customer history, products, pricing, portals, and orders in one place—so your team can act without reconstructing the story.
Customer work
Use CRM as the customer home base, then move naturally into portal access, draft orders, product details, pricing, campaigns, and follow-up.
What CRM handles
CRM is where customer records, portal access, product data, pricing rules, order history, lead work, documents, campaigns, reports, and team settings stay connected.
Customer profiles, contacts, classifications, groups, reps, notes, files, portal status, and relationship history.
Branded customer logins for products, promos, insights, shared files, purchase orders, estimates, invoices, team access, and support.
Prospect lists, readiness, tasks, reminders, map-based search, duplicate checks, and trip planning for field reps.
Product records, catalog visibility, categories, media, price/MAP context, inventory feeds, promos, filters, and suggested carts.
Purchase orders, intake review, parser profiles, estimates, invoices, attachments, shared files, and portal document visibility.
Marketing lists, segments, templates, campaign builder, recipient review, product blocks, delivery, analytics, and Publisher handoff.
Sales dashboards, SKU opportunity, customer trends, staff activity, product performance, and portal insights.
Tasks, tickets, demo gear, loan forms, calendar, appointment types, reminders, branding, roles, billing, and app access.
Account summaries, PO extraction, product and pricing lookups, campaign drafts, and review-ready next steps.
Accounts
Profiles, contacts, groups, classifications, portal status, shared files, notes, tasks, orders, estimates, invoices, and account tags stay connected to the customer record.
Customer portal
The portal is part of CRM, not a separate bolt-on. External contacts can browse catalog items, review orders and documents, open shared files, see account insights, and request support through controlled access.
Products, purchase orders, estimates, invoices, support, team access, shared files, and account insights can all be exposed through a branded customer login.
Portal shared files, invoices, estimates, purchase orders, support requests, and account insights are controlled from the CRM record and package rules.
Catalog and commerce data
CRM manages the catalog behind customer buying, campaigns, portals, reporting, and Publisher handoff. Products are not a side table; they are part of sales, orders, and follow-up.
Product images, SKU, category, customer price, MAP/MSRP, inventory, portal visibility, dealer notes, and estimate actions.
Buyer-facing product pages carry gallery images, customer pricing, specs, portal status, estimate actions, and draft-order context.
Support MAP, customer groups, promotions, special pricing, and review-first pricing changes.
Leads and field work
Lead boards, lead workspaces, reminders, tasks, customer conversion, campaign handoff, territory mapping, prospect search, and trip planning keep field work in the same system as the customer record.
Orders and documents
Order intake, parser profiles, PO review, invoice attachments, estimates, portal document visibility, and shared files keep commercial paperwork from drifting away from the account.
Campaigns
Reporting
Team operations
Staff roles, billing, branding, app access, support tickets, demo assets, calendars, and reminders sit in CRM so the rest of the suite works from the same customer and company records.
Track customer support, RMA requests, vendor follow-up, and account needs with CRM context.
Manage company-owned demo gear, loan forms, assignments, and field assets separate from sellable products.
Manage appointments, booking types, reminders, tasks, and connected calendar activity near the account.
RC Assistant in CRM